Work With Us
For Northern California Founders Ready to Scale.
You've created a product or business you believe in. Now, it's time to get it on the shelf and into the hands of loyal customers. Compass Brand Strategy was built by a founder, for founders. We provide clear, actionable playbooks—forged in the real world of building a $10M+ brand—to help you navigate the critical challenges of growth.
Why a Founder, Not a Consultant?
Because I've actually done it. I didn't just advise from the sidelines; I built a CPG brand from an idea in my van to a $10M+ NorCal icon. The playbooks I teach are the exact ones I used to get Tahoe Blue Vodka into its first 60 BevMo stores. This isn't theory; it's a battle-tested roadmap.
Our Packages
We offer two core packages designed to meet you where you are, whether you need to nail your shelf presence or build a complete go-to-market plan.
The Brand Build (or Rebuild) Sprint — $3,500
Ideal for: Founders who need to make an immediate impact. In just 7 days, we will transform your brand into your most powerful sales tool. This is a fast, focused, and high-impact sprint designed to give you a critical edge in the seconds you have to win a customer.
Scope of Work:
Phase 1: Competitive Teardown & Strategy
We start with a deep-dive session to analyze your current brand and goals. We will identify & pinpoint the visual territory your brand can own.
Phase 2: Creative Direction & Design
Matt Levitt partners with a professional designer to translate the strategy into multiple distinct creative concepts. We don't just make it look good; we engineer it to drive business and Matt serves as your liaison saving you the time and hassle of starting off-the-mark
Phase 3: Refinement & Finalization
We conduct a working session to review the concepts, select a final direction, and lock in the on-pack messaging hierarchy. You get one full round of revisions to ensure the final design is perfect.
Timeline: 7-Day Sprint
Day 1: Kickoff & Competitive Teardown Session
Day 3: Presentation of Two Design Concepts
Day 6: Final Design & Messaging Lock-in +
Day 7: Deliverables Hand-off
Key Deliverables, 3-5 Slides + assets including:
An Opportunity Brief defining the strategic direction for your redesign.
An initial Packaging Design Concepts presented for review.
Final, print-ready Packaging/Logo Files.
1 year of Email Support from Matt Levitt for any future questions.
The Comprehensive Coaching Package — $8,500
Ideal for: Founders with a solid product who are ready for a comprehensive launch into Northern California retail. This is our signature offering, a complete A-to-Z system for transforming your brand and building a bulletproof plan to get a "yes" from buyers.
Scope of Work:
Phase 1: Competitive Teardown & Strategy
We start with a deep-dive session to analyze your current brand and goals. We will identify & pinpoint the visual territory your brand can own.
Phase 2: Creative Direction & Design
Matt Levitt partners with a professional designer to translate the strategy into multiple distinct creative concepts. We don't just make it look good; we engineer it to drive business and Matt serves as your liaison saving you the time and hassle of starting off-the-mark
Phase 3: Refinement & Finalization
We conduct a working session to review the concepts, select a final direction, and lock in the on-pack messaging hierarchy. You get one full round of revisions to ensure the final design is perfect.
Phase 4: Ongoing Business & Strategy Sessions
An additional (5) 1-on-1 Sessions with Matt where as a team we will explore opportunities, address challenges, and plan for the future.
Key Deliverables:
An Opportunity Brief defining the strategic direction for your redesign.
A Brand Strategy One-Sheet.
A comprehensive Brand Style Guide and Pitch Deck
An initial Packaging Design Concepts (CPG Only) presented for review.
Final, print-ready Packaging/Logo Files.
1 year of Phone/Email Support from Matt Levitt for any future questions.
A comprehensive Brand Style Guide
Digital Content & Brand Voice Add-On — $4,000
Ideal for: Founders who have a powerful brand story but need a strategic system to tell it online. This is for you if you want to stop guessing what to post and start building a loyal community that drives real-world sales.
Scope of Work:
Phase 1: Discovery & Audience Deep Dive
A 90-minute strategy session to understand your business goals and define your ideal customer persona. We get crystal clear on who you're talking to and what they care about.
Analysis of 3 key competitors' social media presence to identify opportunities for differentiation and content gaps.
Phase 2: Brand Voice & Messaging Framework
We develop your core brand personality traits and define a unique, memorable tone of voice.
We establish a foundational messaging framework, including a brand tagline and key value propositions, to ensure consistency across all digital touchpoints.
Phase 3: Content Strategy & Activation
We define 3-5 core content pillars—the strategic themes your brand will own—to guide all future content creation.
We provide strategic recommendations for the social media channels where your brand can make the biggest impact.
We create a batch of ready-to-deploy social media content that brings the entire strategy to life, giving you a powerful head start.
Key Deliverables:
A Brand Voice & Messaging Guide defining your unique tone and personality.
A clear definition of your 3-5 strategic Content Pillars.
A Starter-Pack of ready-to-post social media content.
1 year of Email Support from Matt Levitt and Tom Tran for any future questions.